Who this is for
This service is built for suppliers preparing for a category review with Woolworths, Coles, ALDI, Metcash or one of the independents — and for category and sales leaders who want to walk in with a clear story instead of a stack of slides. If your team is scrambling the week before review, or your last review did not go the way you hoped, this is where we come in.
We work with both fresh produce growers and packers, and FMCG suppliers across grocery, convenience and independents. Australia-wide.
What category review support with Binary actually involves
Every engagement is shaped around your review date and the retailer's brief, but the work usually covers:
- Category and segment performance read, year-on-year and against the last review period.
- Range review — what to add, what to delete, and what to defend, with the data to back it.
- Competitor and own-brand benchmarking using scan and panel data.
- Promotional and price architecture review tied to the ranging recommendation.
- Shopper and demographic context to frame why the changes matter.
- A buyer-ready category review deck — clean, defensible, and easy to walk through.
We work across the data sources most Australian suppliers actually use: Aztec, NielsenIQ, Circana (formerly IRI), Freshlogic, Quantium Q.Refinery, Woolworths Connect and Coles Connect.
What you get
A buyer-ready review deck, an underlying analysis pack your team can re-use, and a clear set of recommendations with the trade-offs called out. Where it helps, we sit with you to rehearse the read-out so you walk into the room confident, not reading off the slides.
The outcomes we have delivered
Frequently asked questions
How far out from a review should we engage you?
Four to six weeks is the sweet spot. It gives us time to do the data work properly, agree the story with you, and build the deck. We can move faster if you are tight on time, but earlier always lands better.
Do you build the buyer-facing deck or just the analysis?
Both, usually. We can deliver just the analysis if your team wants to own the slides, or take it through to a buyer-ready deck. Most clients want the full package.
Which retailers do you have experience with?
Woolworths, Coles, ALDI, Metcash (IGA, Foodland, Drakes), plus the major convenience and independent channels. The data tells a different story for each, and we tailor the read accordingly.
Will you sit in the review with us?
Where it helps, yes. More often we rehearse it with you and stay on call during the review window so you can come back with quick follow-ups.
Are you Sydney based or Australia-wide?
Binary is based in Sydney but we work with growers, suppliers and brand owners across Australia. Most engagements run remotely with on-site visits where it adds value.
Have a category review coming up?
Tell us when the review is and who it is with. We will come back with a straight read on what we would do, and how we would help you land it.
Talk to us