Shopper Insights
Why Do We Use Demographics When the Shopper Isn't in the Room?
Demographics live in the slide deck. The shopper does not really live in the room. It is worth asking what changes when they do.
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Consumer Insights
Price Isn't the Problem: What Consumers Are Really Doing in Fresh Produce
Inflation is back and the narrative is familiar. But the data tells a different story about how shoppers are actually behaving under pressure.
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Promotional Strategy
Why Your Promotions Are Working Less and What the Data Says
Category-wide discounting is eroding margins without growing baskets. Here is how to diagnose promotional fatigue and rebuild a rhythm that lifts volume.
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Data & Analytics
What Scan Data Is Really Telling You (And What Most Businesses Miss)
Scan data is one of the most powerful tools available yet most businesses only use 20% of what it offers.
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Category Strategy
How to Walk Into a Category Review and Own the Room
Retailer buyers see dozens of presentations. The ones that land are backed by data the buyer has not seen yet.
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Shopper Insights
Variety Cannibalisation: When Your Own Range Is Your Biggest Competitor
Internal switching is one of the most overlooked drags on category growth. Here is how to spot it before your next review.
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Pricing
Price Elasticity in Fresh Produce: What It Is and Why It Changes by Season
Not all price drops drive volume. Understanding elasticity separates precise investment from expensive guesswork.
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Shopper Insights
Before and After: How Shoppers Really Behave Around a Promotion
Loyalty data reveals a different story to scan data alone. Here is what changes when you combine both.
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