Pick the service that matches what you are trying to solve
Every piece of work we do comes back to the same thing: turning the data Australian fresh produce and FMCG businesses already pay for into decisions that actually move the category. Talk to us and we will help you work out where to start.
Scan data analysis that actually moves decisions
Turn Aztec, Nielsen, Circana, Freshlogic and retailer data into ranging, pricing and promotional decisions you can defend. We go beyond the row data to the commercial answer.
Category review support that lands with the buyer
Buyer-ready ranging, pricing and promotional stories for Woolworths, Coles, ALDI and Metcash reviews. Clear recommendations, defensible numbers, a deck you can walk through with confidence.
Promotional analytics that pays back the spend
Know which promotions are really working, which are burning cash, and where to reinvest your trade spend. Lift, ROI, cannibalisation and calendar reviews across your full promotional program.
Consumer research that answers the actual question
Shopper, panel and loyalty data analysis plus custom research — without the 90-slide deck. We tell you who is buying, who is switching, and why, in a format your team can actually use.
Senior-led. No junior handoffs.
Every Binary engagement is led by a senior consultant. No junior handoffs, no bloated retainers, and no decks built for the sake of it. We are based in Sydney and work with growers, suppliers, brand owners and category teams right across Australia.
Most engagements start with a focused project — a single category review, a promo audit, a shopper read — and grow from there if it makes sense for both sides.
Not sure which service fits?
Tell us what you are trying to solve. We will come back with a straight read on which of these is the right starting point — or whether it is something different altogether.
Start with a conversation
Most of our best client relationships started with a single question about a category or a promotion that was not performing. Tell us what you are looking at and we will tell you honestly whether we can help and what it would look like.
Talk to us