Scan Data Analysis That Actually Moves Decisions

Who this is for

This service is built for category managers, sales leaders, marketing teams and founders who are tired of paying for raw scan data feeds and getting back nothing but rows. If you are sitting on Nielsen, Circana or Freshlogic data and not getting clear answers about what to range, when to promote and where you are losing share, this is for you.

We work with both fresh produce growers and packers, and FMCG suppliers across grocery, convenience and independents. Australia-wide. No junior handoffs and no bloated retainers.

What scan data analysis with Binary actually involves

Every engagement is different, but the work usually covers some combination of:

• Category, segment and SKU performance reviews against the total market and your direct competitors.
• Distribution and ranging gap analysis — what is in store, what is not, and what it is costing you.
• Promotional analysis: lift, ROI, cannibalisation, halo and the promotions you should stop running.
• Price elasticity and price architecture reviews across pack sizes and tiers.
• Customer demographic and basket analysis using loyalty and panel data.
• Buyer-ready stories and one-pagers built for category review meetings.

We work across the data sources most Australian suppliers actually use: NielsenIQ, Circana (formerly IRI), Freshlogic, Quantium Q.Refinery, Woolworths Connect and Coles Connect.

What you get

Outputs are practical, not pretty-for-the-sake-of-it. Expect a short executive summary, the underlying analysis in a format your team can actually re-run, and a clear set of recommendations with the trade-offs called out. Where it helps, we build it straight into a buyer-ready deck so you can walk into your next category review and lead with the numbers instead of defending them.