Promotional Analytics

Promotional Analytics That Pays Back the Spend

Senior promotional analytics for Australian fresh produce and FMCG suppliers. We tell you which activity is really working, which is burning cash, and where to reinvest — using scan, shipment and retailer data.

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Who this is for

This service is built for suppliers and marketing teams who run a lot of promotional activity and are not sure which of it is actually working. If your promotional spend is going up but your return is not, or you are about to lock in next year's promo calendar and want to do it on the numbers, not the gut, this is for you.

We work with both fresh produce growers and packers, and FMCG suppliers across grocery, convenience and independents. Australia-wide.

What promotional analytics with Binary actually involves

Every engagement is different, but the work usually covers:

  • Promotional ROI analysis at the SKU, brand and category level.
  • Lift, baseline and incrementality reads using scan and shipment data.
  • Cannibalisation and halo effects across your own range and competitor activity.
  • Promo calendar review: which mechanics, depths and frequencies actually move the dial.
  • Trade spend efficiency and reinvestment recommendations.
  • Buyer-ready promo proposals built around what the data actually supports.

We work across the data sources most Australian suppliers actually use: NielsenIQ, Circana (formerly IRI), Freshlogic, Quantium Q.Refinery, Woolworths Connect and Coles Connect.

What you get

A clear read on which promotions are working and which are quietly burning cash. The underlying analysis in a format your team can re-run next quarter, a set of recommendations with the trade-offs called out, and where useful, a calendar view of what we would actually do next.

Ready to get started?

Tell us what promotions you are running and where the gaps are. We will come back with a straight read on whether this is the right fit.

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Other services

Scan Data Analysis Category Review Support Consumer Research
+15%
Promotional ROI improvement for an FMCG client by cutting underperforming activity and reinvesting where the lift was real.
30%
Of promotional spend identified as net loss-making in a typical first-pass review and re-deployable.
10+
Years analysing Australian grocery and fresh promotional activity across the major retailers.
Frequently asked questions

Common questions about this service

Do we need shipment data, or is scan data enough?
Scan data alone gets you a long way. Shipment data sharpens the read on incrementality and gives a clearer view of true ROI when you have forward-buy or stockpiling effects.
Can you analyse a single promotion, or only a full calendar?
Either. We often start with a single high-profile promotion to prove the approach, then expand into the full calendar once the team trusts the read.
Do you only work with fresh produce, or FMCG too?
Both. The Binary team has deep roots in fresh produce, but the same promotional discipline applies across grocery FMCG, convenience and independents.
How quickly can you turn around an analysis?
A single-promotion review usually takes one to two weeks. A full calendar review across a year of activity is typically three to five weeks depending on scope.
Are you Sydney based or Australia-wide?
Binary is based in Sydney but we work with growers, suppliers and brand owners across Australia. Most engagements run remotely with on-site visits where it adds value.

Want to know which promotions are actually working?

Tell us what you are running and where. We will come back with a straight read on whether a promotional review would pay back.

Talk to us
Contact

Ready to turn your data into decisions?

If you are heading into a category review, trying to work out why a promotion underperformed, or just looking for a clearer picture of what your data is telling you, we would love to hear from you.

LinkedInBinary Consulting Group
Emailhello@binaryconsultinggroup.com.au
Phone+61 423 712 140