Four services. One discipline.
Every piece of work we do comes back to the same thing: turning the data Australian fresh produce and FMCG businesses already pay for into decisions that actually move the category. Pick the service that matches what you are trying to solve — or talk to us and we will help you work it out.
Scan data analysis that actually moves decisions
Turn Aztec, Nielsen, Circana, Freshlogic and retailer data into ranging, pricing and promotional decisions you can defend.
Explore the service → CATEGORY REVIEW SUPPORTCategory review support that lands with the buyer
Buyer-ready ranging, pricing and promotional stories for Woolworths, Coles, ALDI and Metcash reviews.
Explore the service → PROMOTIONAL ANALYTICSPromotional analytics that pays back the spend
Know which promotions are really working, which are burning cash, and where to reinvest your trade spend.
Explore the service → CONSUMER RESEARCHConsumer research that answers the actual question
Shopper, panel and loyalty data analysis plus custom research — without the 90-slide deck.
Explore the service →How we work
Every Binary engagement is led by a senior consultant. No junior handoffs, no bloated retainers, and no decks built for the sake of it. We are based in Sydney and work with growers, suppliers, brand owners and category teams right across Australia.
Most engagements start with a focused project — a single category review, a promo audit, a shopper read — and grow from there if it makes sense for both sides.
Not sure which service fits?
Tell us what you are trying to solve. We will come back with a straight read on which of these is the right starting point — or whether it is something different altogether.
Talk to us